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Post by cerivex196 on Mar 12, 2024 9:07:29 GMT
How to use customer feedback to improve conversions? Conversion optimization on a website is a complicated issue. However, it is often reduced to changing the colors of buttons or a few words, which is supposed to lead to significant increases in the conversion rate. , but usually more complicated actions are necessary. Lucjan Kierczak from Survicate talks about how to use customer reviews to improve conversions. Lucjan Kierczak 4/07/2017 Conversion optimization is not only about buttons in appropriate Job Function Email Database colors, but perhaps above all, offering products or services that arouse the interest of potential customers, an easy-to-navigate, transparent and fast website, or a simple order form - much more complex issues than choosing the color of one element. Where to start optimizing these elements to achieve improvement without exposing yourself to unnecessary risks? While we can change simple elements on the website at will in a few minutes using tools such as Google Optimize or Optimizely and quickly return to the initial state in the event of negative results, expanding the assortment or making major changes to the website are time-consuming and risky projects. Collecting feedback from customers and website visitors helps minimize this risk. Based on the opinions of customers and visitors, you can make changes that they expect and will positively receive. In the article below, I will describe 3 ways to use customer reviews to improve your conversion rate. Investigate why people leave the site without converting
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